Hyundai is a South Korean brand founded in 1967. The brand has greatly evolved over time and is today a Modern Premium brand. Modern Premium delivers unique premium experiences and values as a volume brand, and instill a sense of pride in every customer. The Modern Premium is all about "Simple", "Creative" and "Caring"

Simplicity is to be concise yet detailed, contain only the essentials yet abundant. Customer take pride in our "Simple Products", which are a combination of impeccable performance, quality and service.

Creative change and innovation that most effectively provide what is needed. Original, smart and progressive creativity.

Caring means responsible, sustainable and sensible. Making cars trustworthy and deliver emotional value while making a positive impact on the environment.