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New Motorbike Dealers > MAISON DE LA MOTO > Piaggio » All New Dealers

Piaggio boasts a long-standing history in Italian industry and mobility.

Back in 1882, Enrico Piaggio opened a factory for the production of naval supplies. This was followed, two years later, by the founding of Piaggio & C by Rinaldo Piaggio, engaged from 1889 in the railways sector.



The company made its début in the aeronautical field in 1916, and after a series of ups and downs, finally approached the world of two-wheeled vehicles. In 1964 the aeronautical (I.A.M. Rinaldo Piaggio) and motorcycle (Piaggio & C.) divisions split to become two independent companies, with the latter paving the way for the birth of Italian mobility, in the wake of the economic boom enjoyed in those years.

As from the 1960s, Piaggio began to churn out a series of highly successful products.



Ciao, the forefather of the modern moped, was born in 1967.

Between 1990 and 1994, Piaggio turned out the Sfera, the first scooter to feature a plastic bodywork, followed by Hexagon, a milestone in the maxi-scooter segment. Between 1973 and 1988, the Bravo moped was a big hit, and a series of new vehicles were introduced, such as Cosa, Superbravo and Grillo.



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